Whether you are a well-established firm or a new law firm, where you rank on a search engine plays a crucial role in your success. Have you ever looked beyond the first page of Google after searching for a product or service If you haven’t, why would your potential clients? Our team at The HCS Agency are experts in Search Engine Optimization (SEO) practices that guarantee to improve your search engine rankings.
The importance of the marketing liaison role for law firms cannot be overstated. It’s important to explore all avenues that can lead to clients finding your law firm, and while online marketing is a great way to do this, having someone with their feet on the ground to verbally spread your message also has benefits.
In all businesses, client feedback is an essential part of building goodwill towards your brand. That is why it is imperative to have accounts on reviews sites such as Yelp and Google+. When potential clients see that past clients had a pleasant experience working with you, it increases their desire to do so as well. However, even if 99 out of 100 reviews are positive, the one negative review can be detrimental if not handled correctly.
Over 2.65 billion people actively engage with social media platforms such as Facebook, Twitter, Instagram, and Google My Business, with more and more of these people are turning to them to meet consumer needs. Law firms that are not privy to this fact are certain to miss out on a large portion of people that need their services. However, simply creating accounts on these platforms is not enough to garner success. When allowing The HCS Agency to handle your social media, we’ll implement a sound strategy so you can reap the benefits of being active on these platforms.
You never get a second chance at a first impression. A lot of judgments can come from first impressions, and negative ones may never be able to be fully resolved. As a law firm, your website offers the first impression to many potential clients, which makes it the single most important part of a successful online marketing strategy.
When building a comprehensive marketing strategy, sometimes you must get back to the basics. Newsletter marketing is one of the oldest, yet most effective online marketing tactics, and when utilized properly, can have patients flooding to your firm.