How should you be promoting your law firm in 2020?

The legal industry is one of the most competitive industries, so it can be difficult to bring in new clients as well as getting your law firm’s name well-known. With an abundance of firms to choose from, being able to attract attention will be essential for success. At The HCS Agency, offering Attorney SEO Marketing for Long Island, we take great pride in establishing marketing plans that help our clients get the results they want. We have many tactics that can help get your law firm to the top, and we wanted to share with you some ideas on how to promote your law firm. 

Online Presence: 

Having a strong online presence is essential because it will increase your client population and overall, benefit your law firm. Something very important to keep in mind is building a brand for your firm. How do you want potential clients to view your law firm? For a law firm, an attorney would want to portray trust and how they will continually show this attribute. The most important aspect of having an online presence is having SEO (search engine optimization). By having an SEO friendly website, you will be ranked higher in search engine results which increases website traffic. Some examples of how our agency would establish your online presence through SEO are:

• Content Creation.
• Tags and Keywords.
• Social Media.

Reputation Management:

Client feedback is a crucial part of building a good name for your company. For this reason, it is important to have accounts on review sites such as Yelp and Google+. Potential clients will surf the internet reading countless reviews and having positive ones will ultimately bring more clients to your firm. However, there will always be that negative review that can be detrimental to your firm if not handled properly. The HCS Agency will actively work at limiting the damage caused by negative reviews. We will do this by:

• Encourage clients to leave positive reviews after utilizing your services.
• Deal with unhappy clients before they can post negative feedback online.
• Draft professional and polite responses to any complaints left on review websites.
• Monitor online perceptions on review sites and alert you of any new reviews.
• Create satisfaction surveys clients can fill out to describe positive experiences.

Website Development:

Having a website that is pleasing to the eye is also imperative because you want to stand out from the crowd. Your firm’s website is most likely going to be your potential client’s first impression, so you want to make sure it is memorable. Your website should be well designed, easy to navigate, and fast. Here at the HCS Agency, we will be watching your law firm’s website closely and always making sure it is running smoothly. Some ideas to revamp your website include:

• Keeping your website consistent.
• Smart usage of images.
• Color Schemes.
• FAQ’s.
• Logos.

Attorney SEO Marketing for Long Island:

At The HCS Agency, we are dedicated to maintaining clientele in addition to increasing your client population. Due to the competitive nature of the legal industry, it is pivotal for law firms to have a strong online marketing presence. For more information on how we can help your firm get desired results, request a consultation with us today.

How Do I Sell Myself As A Lawyer – Attorney SEO Marketing for Long Island

To run a successful law firm, your staff needs to be able to adequately sell yourselves to the public. When you’re drowning in paperwork and trying to meet client needs, marketing may be the last thing on your mind. At The HCS Agency, our team understands this, which is why we want to offer our help. As experts in the the marketing field when it comes to Attorney SEO Marketing for Long Island, we’ll come up with the most effective and efficient ways you can sell yourself so clients will know they can trust your firm.

ADVERTISE YOUR SPECIALTY

Each day, people will seek our legal help for a plethora of reasons. To bring in the clients who can benefit from working with your firm, you’ll need to be able to advertise your specialty. Whether it be in personal injury, criminal, or tax law, clients will want to have a full understanding of your capabilities before working with you. Our team can make sure your specialty is prominently noted on your websites and marketing materials, allowing your message to be heard.

PROMOTE TESTIOMONIALS

Few things can have clients wanting to work with you more than displaying previous successes. Our team can find creative ways to get client feedback after you’ve worked with them and display it for others to see. Examples of ways we will do this include:

• Creating surveys for clients to fill out after their legal issues have been resolved.
• View review websites to highlight positive reviews that have been left regarding your firm.
• Perform reputation management to get ahead of any negative feelings a former client may display.

BUILD A REFERRAL NETWORK

One of the most efficient ways to sell yourself is to connect with medical practices or other businesses and create a referral network. Our agency offers a liaison program that will have our communication experts visiting these places to build a rapport on your behalf. We can drop off marketing materials and work to schedule a face to face meeting between you and the owner. Once a business becomes a referral partner, they may be inclined to refer other businesses to you as well.

ADDITIONAL WAYS TO SE:L YOURSELF

A major benefit of working with our team is that there are no limits to the marketing ideas we will come up with. Along with the previously mentioned methods, below are a few more examples of what can be done to sell yourself as a lawyer:

• Host a networking event.
• Build a presence on social media.
• Start a weekly or monthly blog.
• Participate in community charity events.

When working with The HCS Agency on Attorney SEO Marketing for Long Island, we promise there are no shortages of ways to make your firm successful. To learn more about ways you can sell yourself as a lawyer, don’t hesitate to contact us today!

Why Do Law Firms Need Marketing?

Whether you are embarking on starting up your first law firm, or are looking to increase the reach of your already established one, marketing will play a key role in this.  While creating a Attorney SEO Marketing for Long Island strategy and simultaneously handling client cases can be difficult, you don’t have to try and do this alone.  Here at The HCS Agency, our staff is well versed in what it takes for a law firm to market themselves successfully.  

BUILDING YOUR BRAND

As with any business, your brand is your livelihood.  Building up your law firm’s brand will be imperative to its success.  If potential clients are unable to find you and are unaware of the legal services you offer, your firm is bound to fall by the wayside.  By eliciting our services, our team will turn your idea into a full fledged brand, allowing clients to easily recognize your firm.

DISPLAYING YOUR TEAM

Those in need of legal representation will seldom seek the help of lawyers they are unfamiliar with.  To work around this problem, your firm can add attorney bios to your marketing strategy.  At The HCS Agency, we’ve seen the difference between firms who do this and firms who don’t.  These bios can be added directly to your website, or to any marketing materials you have created.  Examples of what clients would love to see in these bios include:

• Where your legal education was received.
• Previous work done at other law firms.
• The area of law each member specializes in.
• Ways you have used your experience to benefit the community.

GAINING THE IDEAL CLIENT

Law firms are nothing without their clients.  To ensure your success, you’ll need to reach the clients who would benefit most from your services.  Those suffering from medical malpractice may find no benefit working with attorneys who specialize in tax law.  Implementing the correcting marketing plan will help create a steady flow of clients in need of your specific legal expertise.   

CONTACT US – ATTORNEY SEO MARKETING FOR LONG ISLAND

No business can thrive without the right marketing, and your law firm is no exception to this.  In the highly competitive legal field, you’ll need a team of experts to help your firm stand out from the rest.  To learn more about why Attorney SEO Marketing for Long Island is so important, and how it will help your law firm, contact our team at The HCS Agency today!

SEO During COVID-19

OPTIMIZING FOR SEARCH ENGINES

Search Engine Optimization (SEO) is a valuable marketing tool for improving your website’s search visibility online. Although the world’s focus is currently on the virus, the need for justice and proper legal representation remains ever present. Having a strong online presence bodes well for your firm.  Potential clients now have more time than ever to research the legal teams they’re considering working with.

LETTING CLIENTS KNOW YOU OFFER VIRTUAL CONSULTATIONS

While traditionally legal consultations are done in person, potential clients may be wary of doing so at the risk of being exposed to the current contagion. By offering virtual consultations, either over the phone or through video conference technology, you can draw in clients that would otherwise pass on your firm. Creating content that details your efforts in this field will not only fill potential clients with confidence but will also increase your search engine ranking. Strategically adjusting your keyword strategy to incorporate the availability of virtual consultations brings an abundance of benefits

BEING A LEGAL INFORMATION RESEARCH

Currently, there is a large database of legality based key phrases available on the internet. By utilizing tools such as Google Search Console, answerthepublic.com, or even Google’s suggested search feature, you’ll gain a better understanding regarding the search habits of your target audience. Once you know how your potential clients are thinking, you can tailor your website blog and content to provide them with the relevant information they need. Basing the content you create off of this will drive niche audience traffic to your website and increasing your Attorney SEO Marketing for Long Island rankings.

SEO IS SHORT-TERM AND LONG-TERM

Google’s algorithm is very complex and will respond positively to both on-site and off-site SEO strategies. By incorporating the right strategy for your firm, you can see an increase in your search engine ranking for niche keywords within a few days. For more competitive keywords, aka short-tail or local keywords, a longer-term SEO approach needs to be taken to garner the desired results months down the road.

Without some semblance of an Attorney SEO Marketing for Long Island strategy, any efforts you’ve made can have little to no effect on your website. When our nation overcomes the coronavirus outbreak, having your website ranking for the most valuable keywords will put you steps ahead of your competition. The question you need to ask yourself now is, do you have the necessary preparations in place to thrive?