03 Sep How Is Direct Traffic In Google Analytics Beneficial?
In the digital age of marketing, it is almost certainly a death knell to not have a functional website. Websites allow potential clients to gain a better understanding of the services you offer before they decide to make contact. Having a sleekly designed and easy-to-use website is a great way to make a first impression with those in need of legal representation. However, just making a website is not enough. You also need to be able to track and gain information on it. As a top lawyer marketing agency on Long Island, we can help with this. Our experts here at The HCS Agency would like to take some time to discuss direct traffic in Google Analytics, and why this metric is so beneficial.
What Is Direct Traffic In Google Analytics?
Google Analytics is a tool used for monitoring visits to your website. Our lawyer marketing agency on Long Island is well versed in this tool and will help you interpret the data collected from it. One of the data points is known as direct traffic. Direct traffic comes from a person entering your website URL directly into their browser or using a bookmark for access. It takes place when Google Analytics is unable to identify a referring source that guides a person to the site. Direct traffic can be the result of a person:
- Clicking an untagged link from an email, Microsoft Office document, or a PDF.
- Using a shortened URL to access the website.
- Accessing the site through links found on social media posts.
How Is Direct Traffic Beneficial?
Few tools are more useful to a lawyer marketing agency on Long Island like ourselves than Google Analytics. The direct traffic aspect is considerably beneficial when trying to monitor a newly launched campaign. As previously stated, numerous instances can lead to direct traffic. If you recently sent out an eblast or social media posts containing a link to your website, we can use Google Analytics to see if there was an uptick in the direct traffic marker. If there is, you’ll see the campaign yielded the desired results. If not, adjustments can be made quickly.
Contact Us
Understanding all the metrics of Google Analytics without the help of a lawyer marketing Agency on Long Island can be difficult to do on your own. That is why we encourage you to work with us here at The HCS Agency. If you have more questions regarding direct traffic or would like to get your marketing campaign started today, don’t hesitate to contact us!
Sorry, the comment form is closed at this time.