Innovative Attorney Marketing Ideas for 2021

02 Mar Innovative Attorney Marketing Ideas for 2021

With so many changes in the digital marketplace, it can be hard to stay on top of the latest trends. Here at The HCS Agency, our team is well versed in New York attorney marketing. We are committed to helping your law firm achieve higher success. Our team would like to share some innovative marketing ideas that you can implement into your strategy in 2021. 

Despite the events over the past year, the demand for high-quality legal services is as diverse as ever. Getting started with New York attorney marketing can feel overwhelming. Still, it is essential to understand as your practice grows and you set yourself apart from the competition in the crowded legal market. 

Social Media

If you are not already on social media, you need to change that right away. As you may have noticed, social networking sites have been on a constant rise. Social media allows you to establish your firm’s brand and create the desired brand awareness. Social media can also keep you connected with your current clients and makes you more accessible for potential referrals. 

Legal Directories 

Establishing your law firm’s presence on legal directories is a great way to guide clients to your practice. The first thing most people will do when searching for legal services is using a search engine. Legal directories are unique in the marketing world, so it is essential to have an active profile. Our team can manage your profile on many of these guides, including:

• Nolo
• LegalZoom
• Justia
• Lawyers.com
• Avvo

Video Marketing

Traditionally, law firms have relied on billboards and other traditional advertisements to spread the word about their firm. Over the past year, there has been a massive shift to remote work, making those conventional techniques less effective. There are various ways you can create engaging content. Going digital and shifting your marketing towards SEO and video marketing can help. Clients searching for representation need to feel confident and secure with who they are working with. While your website may have all kinds of information about your achievements and services, this does not necessarily foster a connection. Our team suggests that you add video marketing to your New York attorney marketing plan. Recording and sharing quality, informational videos about your team and your practice will allow potential clients a more personalized experience. 

Contact Us

Staying active in the area of marketing is vital for your law firm’s success. Our team is always on the cutting edge of digital marketing, and working with our team at The HCS Agency can help you stand out from the competition. To learn more about innovative marketing ideas, or to request a consultation, contact us today!