04 Aug Is Your Firm’s Google My Business Page Up To Date?
When it comes to lawyer marketing, the internet has become an essential tool in recent years. In an era that requires people to spend more time at home than ever before, this fact is especially true. At The HCS Agency, our expert staff wants to help law firms like yours get the most out of their use of the internet. If your Google My Business page is not up to date, or you have no idea what this platform is, we’ll be able to help.
What Is Google My Business?
If you’re unfamiliar with and are not utilizing Google My Business, it can leave your firm steps behind the competition. When looking to provide a sound lawyer marketing strategy to your potential clients, creating a listing on Google My Business is often one of the first steps our team at The HCS Agency recommends. Google My Business is a business listing on google where information on your firm can be shared. It is not unlike other listing websites such as Yelp. This platform is also helpful for SEO purposes. When you set up a Google My Business page, your firm may be found by clients performing searches on:
- The Google app.
- Google on third-party web browsers.
- Google maps on mobile, desktop, or app.
- Google Home voice.
- Google Assistant voice.
Updating Your Google My Business
One of the main benefits of utilizing Google My Business is the depth of details that can be provided about your law firm. The more people can find out about your law firm on any given website search, the more likely they are to consider becoming a client. Online lawyer marketing often acts as a first impression to potential clients, and our team can help ensure the impression is a good one. Examples of what can be listed on this platform include:
- Updated business hours due to COVID-19.
- Changes to your location.
- Contact information.
- Photos of your firm.
- Examples of services you provide, such as virtual-consultations.
The HCS Agency
Due to the COVID-19 crisis businesses, around the world have had to change their normal operations. If your law firm had to do the same, you must keep the public updated. One of the easiest ways to do this is to ensure your Google My Business page is up to date with all of the relevant information about your law firm. Should you have any questions regarding Google My Business, or with any other aspects of lawyer marketing, be sure to contact our team at The HCS Agency today.
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