03 Nov Detecting Negative SEO on Your Website
Even if you’re a novice in digital marketing, you’ve likely heard the phrase SEO. SEO stands for search engine optimization, and it is an essential part of lawyer marketing in New York City. However, few people are familiar with what is known as negative SEO. If you’re new to this term, our team at The HCS Agency is here to help. We want to break down precisely what negative SEO is, and how it can be detected.
Competitor-Inflicted Negative SEO
Negative SEO is a practice used by competitors to sabotage their competition’s ranks on a given search engine. Many view this to be malicious and unethical, so it’s essential to tell when this is happening to you. Your competitors may use a variety of methods for negative SEO, which can include the below:
- Hacking your website.
- Copying content from your website and spreading it across the internet.
- Creating spam links towards your website.
Self-Inflicted Negative SEO
Negative SEO doesn’t always have to be something one of your competitors does to you. As experts in the field of lawyer marketing in New York City, we want to warn our clients that there are instances where negative SEO can be self-inflicted as well. Examples of when this can happen to include:
- Copying content straight from another website and adding it to your own.
- Overly stuffing keywords into your content.
Detecting Negative SEO
Early detection of any negative SEO will limit the damage sustained to your efforts of lawyer marketing in New York City. If you suspect this is taking place, our team will look into this for you. Below is what goes into detecting if this is indeed the issue you are facing:
- Identifying if your website ranking has dropped.
- If it has, identifying the probable causes.
- Auditing your links and checking for any spam.
How To Stop Foul Play
When you’ve found that you’ve become a victim of a negative SEO attack, some steps can correct the problem. One of the most beneficial ones is to utilize Google’s disavow tool. Before doing so, our team will compile a document containing all of the backlinks to your website. Once we have this, we’ll remove all of the approved backlinks from this doc. Then, we’ll take the document with all the spam links to Google disavow. Doing so allows you to tell Google what links you don’t want to count against your website ranking. While there is no way to stop people from linking to your website, Google disavow prevents ones you disapproved of from impacting your SEO.
Contact Us For Lawyer marketing in New York City
Here at The HCS Agency, we understand how disheartening it can be when your website comes under attack. That is why we promise to do everything to detect negative SEO when it becomes present. For more information on this topic, and how our team can keep you protected, please don’t hesitate to contact our team today.
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