15 Apr SEO During COVID-19

Optimizing For Search Engines

Search Engine Optimization (SEO) is a valuable marketing tool for improving your website’s search visibility online. Although the world’s focus is currently on the virus, the need for justice and proper legal representation remains ever present. Having a strong online presence bodes well for your firm.  Potential clients now have more time than ever to research the legal teams they’re considering working with.

LETTING CLIENTS KNOW YOU OFFER VIRTUAL CONSULTATIONS

While traditionally legal consultations are done in person, potential clients may be wary of doing so at the risk of being exposed to the current contagion. By offering virtual consultations, either over the phone or through video conference technology, you can draw in clients that would otherwise pass on your firm. Creating content that details your efforts in this field will not only fill potential clients with confidence but will also increase your search engine ranking. Strategically adjusting your keyword strategy to incorporate the availability of virtual consultations brings an abundance of benefits

BEING A LEGAL INFORMATION RESEARCH

Currently, there is a large database of legality based key phrases available on the internet. By utilizing tools such as Google Search Console, answerthepublic.com, or even Google’s suggested search feature, you’ll gain a better understanding regarding the search habits of your target audience. Once you know how your potential clients are thinking, you can tailor your website blog and content to provide them with the relevant information they need. Basing the content you create off of this will drive niche audience traffic to your website and increasing your SEO rankings.

SEO IS SHORT-TERM AND LONG-TERM

Google’s algorithm is very complex and will respond positively to both on-site and off-site SEO strategies. By incorporating the right strategy for your firm, you can see an increase in your search engine ranking for niche keywords within a few days. For more competitive keywords, aka short-tail or local keywords, a longer-term SEO approach needs to be taken to garner the desired results months down the road.

Without some semblance of an SEO strategy, any efforts you’ve made can have little to no effect on your website. When our nation overcomes the coronavirus outbreak, having your website ranking for the most valuable keywords will put you steps ahead of your competition. The question you need to ask yourself now is, do you have the necessary preparations in place to thrive?