08 Sep Should You Be Staying On Top of Your Avvo Rating
As a law firm, few things can matter more to your success than to your online reputation. All it takes is for one search to yield less than positive results for a potential client to begin to look elsewhere for representation. One of the easiest ways to prevent this from happening is to monitor your Avvo rating. As a team that focuses on providing the highest quality of lawyer digital marketing in Nassau County, here at The HCS Agency, we can help with just that. We’d like to dive into exactly what your Avvo rating is, and how if necessary, it can be improved.
What Is An Avvo Rating?
Avvo.com is an online directory of lawyers. Even if you’ve never heard of this website before, you’re likely on this list. Based on the content found in the Avvo profile, each lawyer is assigned a rating between 1 and 10. Remember, even if you’ve never once visited Avvo.com, there is a high probability there is an account listed for you, and a subsequent ranking to match.
Why Does This Matter
It’s easy for a law firm to assume that a website they have never even visited plays no role in their success or failure. However, in the case of Avvo.com, you’d be wrong when making this assumption. The rating associated with your Avvo profile gets pulled through search engines such as Bing, Yahoo, and Google, and can be displayed on the first page of a search result. If a potential client has never used you before but sees that you have a low Avvo rating, they’re likely to go elsewhere for their legal needs.
Can Your Avvo Rating Be Improved?
Here at The HCS Agency, one of our many lawyer digital marketing in Nassau County services is reputation management. Part of this service involves managing your Avvo rating. If it is closer to 1 than it is to 10, there are ways we can help improve this. The first step in doing this involves taking ownership of the account listed under your name. Once done, the profile can be updated and allow your rating to increase. Some beneficial updates that we’ll make include:
- Filling out the areas of law in your practice.
- List out your work experience.
- Note of any awards that you have won.
- Add notable cases that you’ve worked on and their outcomes.
- Reference any publications you’ve written.
Contact Us
The previously listed methods are but a few of the ways our team can improve your Avvo rating. As your rating goes up, so will the clients interested in working with you. If you’re interested in our services for lawyer digital marketing in Nassau County, be sure to contact our team today.
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