02 Mar Content Curation: How To Do It The Right Way
You may have heard of content creation, but have you heard about content curation? Millions of people engage with social media platforms to help them find the services they are looking for. If your firm is not well-versed in social media, you may be missing out on potential clients. At The HCS Agency, we are leaders in law firm digital marketing NYC. When you allow us to handle your social media, our sound strategies will help you achieve optimal results. Please continue reading to learn more about content curation and how to do it right.
What Is Content Curation?
Firstly, we would like to point out that content curation is not content creation. When you create content, you are building your content from scratch, requiring a lot of time. Content curation is about sharing content from trusted sources within the legal industry. Curated content can be as simple as a retweet from a relevant user or sharing an informative blog post from a company in your field. There are various benefits of content curation. As part of your law firm’s digital marketing NYC strategy, you need to regularly post content to different social media platforms. Curated content is an easy fix to fill any gaps in your content calendar. Sharing other law firm’s content is a great way to drive organic traffic towards your firm and help create valuable relationships with other leaders in your industry. Carefully selecting content to share with your followers can provide them with additional value by showing them multiple perspectives.
Doing Content Curation Right
Diving into the world of content curation can be overwhelming, especially if you are unfamiliar with it. Before sharing curated content with your audience, you should ask yourself a few questions:
- Is this a respected, trustworthy source?
- Is the content unique?
- Who should I share this content with?
- How will this help my followers?
Knowing your audience is a fundamental part of digital marketing. To share relevant content, you need to understand what your audience is looking for and what content might help them. You don’t want to waste your time sharing irrelevant content. Here are other things to keep when you are curating content:
- Add a personal touch.
- Fact check the content before you share.
- Tag and link the source.
The HCS Agency is well-versed in law firm digital marketing NYC. Our content curation and creation are second to none, and we have fine-tuned our strategy to achieve the best results. For more information about social media strategies and how we can help you, contact us today!