Creative Marketing Ideas For Law Firms

03 Dec Creative Marketing Ideas For Law Firms

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Kick Start Your Lawyer Marketing Plan

To be a successful law firm, the entire team must be well-versed in your practice area’s legal intricacies. With so many rules and regulations to follow, it can be hard to find places where one can be creative. However, when it comes to your lawyer marketing plan, this is where your creativity can be put to good use. Here at The HCS Agency, our team is committed to helping your firm reach the heights of success you envisioned when you first opened your doors. We want to present you with some creative marketing ideas and discuss why they’ll be so beneficial.  

After spending years of your life mastering your craft, you shouldn’t have to take time away from doling out legal expertise to market your firm. That is why we promise, as one of the best Lawyer Internet Marketing companies, to streamline all the necessary marketing tools needed to help your firm stand out.

We’ve seen first hand the issues that can come when lawyers try to run their firm while also implementing successful marketing strategies, which is why our company was founded. We’ll handle all the aspects necessary for creating an innovative marketing campaign, so you can focus all that goes into representing a client.

Consider Video Marketing  

When a potential client needs legal representation, they’ll want to know the firm they’re considering working with contains attorneys who are experts in their field. While they can read about all your accolades on your website, doing so doesn’t allow a personal connection to be forged. To get around this, our team highly recommends you consider adding video marketing to your lawyer marketing plan. Taking the time to record videos of how your team handles certain laws will show the knowledge you hold while also allowing potential clients to gain a more personalized experience during their research.

Get On Legal Directories  

Another creative and essential idea for a sound lawyer marketing plan is to create a presence on the standard lawyer directories people use to find representation. When people need a product or service, one of the first things they do is use a search engine. Legal representation is somewhat unique, as there have been directories created to assist with this process. If you don’t have a profile or aren’t active in these directories, you will miss out on clients. Our team can create and manage your profile on some of the most common guides, including:

• LegalZoom.
• Nolo.
• Justia.
• Avvo.
• Lawyers.com.

Additional Creative Ideas

As experts in the marketing field, our team at The HCS Agency has no shortages of ideas that can be used to build a successful lawyer marketing plan. If you’re ready for your firm to take it to the next level, we highly recommend increasing your marketing efforts. By utilizing any or all of the below marketing ideas, you’ll find you can create a steady flow of patients coming your way:

• Add a live chat option to your firm’s website.
• Utilize social media marketing.
• Increase your email marketing efforts.
• Implement client testimonials on your website.
• Create custom remarketing and retargeting campaigns.
• Sponsor local events in your community.
• Optimize old content.

Digital Marketing Tips For Lawyers

The internet is likely to go down as one of the essential tools created by humanity. There are a variety of benefits the internet brings, including the ability to connect. Because of this, digital marketing has quickly become the preferred method among businesses and brands. At The HCS Agency, we tailor this experience to the benefit of lawyers and their firms. If you’re looking for some tips on a lawyer marketing plan, you’ve come to the right place.

Revamping Your Website

The first lawyer internet marketing tip our team would like to offer is to revamp your current website. Thanks to the internet, it is now more common for potential clients to first learn about your firm through your website instead of a physical visit. That is why if you’re serious about digital marketing, you need to have a sophisticated website. Examples of the revamp we can make for your benefit include:

• Updating your logo.
• Creating a new color scheme.
• Correcting any broken links.  
• Implementing a user-friendly navigation bar.

Utilizing Social Media

Another benefit that has spawned as a result of the internet is the creation of social media platforms. Some of the largest and most successful brands on the planet have found ways to use these platforms to their benefit, so shouldn’t you want to do the same? Our team will create accounts for you so we can interact with potential clients in real-time. Some of the most beneficial platforms to utilize include:

• Facebook.
• Twitter.
• Instagram.

Additional Digital Marketing Tips

Since digital marketing is a relatively new practice, there are always new things that you can try to benefit your firm. As experts in formulating a lawyer marketing plan, we understand this and work closely with your team to implement a sound and efficient marketing strategy. In addition to what was mentioned, other quality tips to consider include:

• Starting a weekly or monthly blog.
• Monitoring online review websites.
• Utilizing e-blasts and newsletters.
• Adding virtual consultations to your list of services. 

Facebook Ads For Lawyers

In recent years, advertisers have been flocking to increase their marketing efforts on Facebook, one of the world’s largest social media platforms. However, you don’t have to be an ad giant to benefit from making a move like this. Here at The HCS Agency, we’re here to tell you about the benefits of using Facebook Ads for your lawyer marketing plan. For more information regarding this, please continue reading.

Why Facebook Ads Are Important For Your Lawyer Marketing Plan

Since its creation, Facebook has been used as a platform to help people interact with one another. The phenomenon quickly caught on and has stuck, as it is one of the world’s largest social media platforms today. Statistics show that as of the second quarter of 2020, more than 2.7 billion people use Facebook monthly. With so many people on this platform, failing to create a lawyer marketing plan on it will undoubtedly have you missing out on potential clients.  

Retargeting Website Viewers

Sometimes when a person needs legal representation, they can end up finding your website once and never visiting again. If you’re unable to reach them after this, that one website view is meaningless. However, this can be changed by having the Facebook pixel installed on your website. This pixel tracks website viewers and will retarget them with a Facebook Ad shortly after leaving, allowing your law firm to remain fresh in their mind. The benefits of doing this include:

• It enables you to track your website views better.
• Increases conversion rates.
• It helps you know if any call-to-action on your website is lacking.  

Facebook’s Lookalike Audience Tool

If you’ve decided to start a law firm, you’ve likely researched your target audience. When you’ve already been able to bring in a group of clients with your lawyer marketing plan, it’s not time to stop. You can use this group to your advantage. Facebook has a tool called “Lookalike Audiences” that you can use to reach more clients. By inputting information about your current clients into this tool, Facebook will target ads to those determined by the tool. The information can be inputted into the device to increase your advertising efficiency include:

• Gender.
• Age range.
• Profession.
• Additional demographic factors.
• Email addresses.

How To Go About Advertising On Facebook

Only deciding to advertise on Facebook is not enough to achieve success. Your ads must also be promoting the right thing. If people begin to become bombarded with ads just for your website, they may start to develop negative feelings towards you. To avoid this, we highly recommend promoting the content you’d created for your website (like blogs or SEO content pieces) instead. This way, when people end up in a situation similar to what they read about with your post, you’ll be at the top of their mind when they seek legal representation.   

How Is Direct Traffic In Google Analytics Beneficial?

In the digital age of marketing, it is almost certainly a death knell to not have a functional website. Websites allow potential clients to gain a better understanding of the services you offer before they decide to make contact. Having a sleekly designed and easy-to-use website is a great way to make a first impression with those in need of legal representation. However, just making a website is not enough. You also need to be able to track and gain information on it. As a top lawyer marketing agency on Long Island, we can help with this. Our experts here at The HCS Agency would like to take some time to discuss direct traffic in Google Analytics, and why this metric is so beneficial.

What Is Direct Traffic In Google Analytics? 

Google Analytics is a tool used for monitoring visits to your website. Our lawyer marketing agency on Long Island is well versed in this tool and will help you interpret the data collected from it. One of the data points is known as direct traffic. Direct traffic comes from a person entering your website URL directly into their browser or using a bookmark for access. It takes place when Google Analytics is unable to identify a referring source that guides a person to the site. Direct traffic can be the result of a person:

• Clicking an untagged link from an email, Microsoft Office document, or a PDF.
• Using a shortened URL to access the website.
• Accessing the site through links found on social media posts.

How Is Direct Traffic Beneficial?

Few tools are more useful to a lawyer marketing agency on Long Island like ourselves than Google Analytics. The direct traffic aspect is considerably beneficial when trying to monitor a newly launched campaign. As previously stated, numerous instances can lead to direct traffic. If you recently sent out an eblast or social media posts containing a link to your website, we can use Google Analytics to see if there was an uptick in the direct traffic marker. If there is, you’ll see the campaign yielded the desired results. If not, adjustments can be made quickly.

Schedule A Consultation For Your Lawyer Marketing Plan

If your firm hasn’t been that active in the area of marketing, this needs to change. Working with our team at The HCS Agency will help put you ahead of your competition. To learn more about our lawyer marketing ideas, be sure to contact our team today.