02 Jul Engaging With Your Clients During COVID-19
Now more than ever, it is important that your law firm can properly engage with your clients. The COVID-19 crisis has affected all of us, and people want to know that businesses understand the hardships they are facing. At The HCS Agency, our team of Long Island law firm marketing experts promises to help keep your law firm top of mind with past and future clients. For more information on how you can stay engaged, continue reading.
Share Valuable Information:
During these trying times, potential clients will not react kindly to brands and businesses trying to make money off of stress and misinformation. That is why the first step in engaging with clients is to share valuable information regarding COVID-19. Doing so will show a commitment to your community rather than a commitment to just making money. Examples of what you can share include:
- Relevant information on staying protected from the contagion.
- How you’ve altered your law firm has taken precautionary measures to keep your staff and clients protected.
Build Your Video Conferencing Capabilities:
The next step in staying engaged is to build your firm’s video conferencing capabilities. Creating a Long Island law firm marketing campaign around this can increase client interest in your firm. This can be done by:
- Researching available platforms.
- Educate yourself on your staff on how video conferencing can be used to the benefit of your law firm.
- Create and update guidelines for patient and billing management.
Using Video Conferencing And Reaching New Clients:
Once your video conferencing technology is up and running, you’ll be able to start working with clients without needing to break social distancing regulations. Start having your staff call your clients and recommend changing in-person consultations to video conferencing ones. Also, you can send out an e-newsletter dictating your new service in hopes of securing the interest of future clients. As a leader in Long Island law firm marketing, our team at The HCS Agency can help you accomplish this.
Additional Engagement Tips:
Here at The HCS Agency, we know how difficult of a toll the pandemic may have placed on your practice. Fortunately, when you partake in a sound strategy of Long Island law firm marketing, you can work to offset any losses the pandemic has caused. In addition to the previously mentioned methods, examples of how you can stay engaged with your clients include:
- The use of email marketing.
- Social media posts.
- Creating a website blog.
Contact Us!
Law firms should not have to feel like they need to get through this difficult time on their own. Contact us at The HCS Agency today to schedule a consultation and learn how we can help with your Long Island law firm marketing efforts.
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