08 Apr Should Your Firm Be Using E-Newsletters to Interact With Clients?
As a law firm, one of the most essential parts of your success is bringing in new clients. With all the changes that are happening in the digital marketplace, it can be challenging to set your business apart from the rest. Newsletter marketing is one of the most effective online marketing tactics and is also one of the oldest. If you are looking to stay ahead of the competition, you need the help of attorney marketing agencies. Our experts at The HCS Agency can draft and send out newsletters to your clients to keep them engaged.
What Does Email Marketing Do?
Engaging with past and current clients with email updates to your firm is a great way to keep them informed and focused on your services. While they are among the oldest digital marketing tactics, they are useful in bringing in business. Ideally, using e-newsletters will allow patients, colleagues, and referral sources to see all of the fantastic work you do and potentially have them send clients your way. Other attorney marketing agencies may neglect e-newsletters, but our team will craft valuable content to keep clients engaged. We can determine the type of content that will best fit your firm and legal services. Some of the topics that your newsletters should be about include:
- Firm recognition and awards
- Articles from your firm’s blog.
- Common legal questions.
- Firm news.
- Recent wins or case studies.
- Attorney profiles.
Your firm should be putting out an e-newsletter at least once a month. With all the work that goes into running a successful law firm, you need an experienced marketing team at your side to yield the best possible results. We will build your law firm email list to increase the best possible network. Some of the groups or contact types on your email list will include:
- Prospective clients.
- Past and present clients.
- Lawyers and other legal providers.
- Referral sources.
As a law firm looking to stand out from the competition, you should be familiar with the methods of attorney marketing agencies. Our team at The HCS Agency can help you create a successful e-newsletter and marketing strategy. For more information regarding this topic, please do not hesitate to contact us today!