The History of Attorney Advertising

11 Jun The History of Attorney Advertising

The digital marketing and advertising world is constantly changing. These changes affect every business, but they affect solo law practice marketing more distinctly. The HCS Agency was founded to address the issues that arise when running a law firm while implementing successful marketing strategies to grow your business. Our team would like to share a brief history of attorney advertising and current trends in attorney advertising.

History of Attorney Advertising

For most attorneys, it’s almost unimaginable to think that attorneys were once not able to advertise their services. The modern era of solo law practice marketing began in 1977 when the Supreme Court made its decision in Bates v. State Bar of Arizona. This event lifted prohibitions against attorney advertising. Attorney advertising has changed drastically over the past 40 years. 

Up until more recently, advertising for attorneys consisted of posters on buses and bus benches or other forms of print advertising. Television ads were also once very popular. To understand how to best market your firm and grow your business, it’s crucial to know how advertising methods have changed. It’s also necessary to keep in mind the variety of rules and regulations relating to attorney advertising. Here are some general guidelines to follow when advertising your firm:

• Attorney advertising should educate the public about their legal rights and the judicial process and uphold the standard of the legal profession. 
• Use extremely clear language to avoid ambiguity. 
• Consider working with a trusted solo law practice marketing firm to develop a clear message and identify and reach an appropriate audience. 

Current Attorney Advertising Methods

As a lawyer, you’ve likely spent the majority of your time focusing on your practice and expanding your client base. Our team will handle all the necessary aspects of your solo law practice marketing campaign so you can continue to provide clients with quality legal services. Digital marketing for law firms has become the preferred method of advertising and creating brand awareness. There are several advantages to marketing through digital channels, including:

• Digital marketing allows you to precisely connect with your target audience, which in turn improves your response rate and return on investment. 
• Your marketing efforts can be measured instantly, so you’ll know what changes need to be implemented to enhance your success. 
• Digital marketing allows you to engage with your prospective clients actively, and having a solid online presence enables you to establish your credibility as a trusted legal resource. 

Contact The HCS Agency For Solo Law Practice Marketing

Here at The HCS Agency, we know how to develop an innovative marketing strategy to grow your practice and attract new clients. Law firms like yours need to work with an experienced team to achieve their goals. If you are interested in learning more about attorney advertising, contact our team today!