09 Jun Law Firm Marketing Trends
Each year, the marketing landscape is always changing. Getting ahead of the curve regarding these changes will help to ensure your firm never falls behind. If you’re not privy as to what should go into your attorney marketing on Long Island, our team at The HCS Agency is here to help. We’ll share with you the most common law firm marketing trends that should be implemented to the benefit of your firm.
Updating Your Website:
For many potential clients, your website will offer a first impression of your services. Having a sloppy, cluttered website can have clients looking for other sources of representation before they even reach out for a consultation. A lot goes into creating a user-friendly website, and our expert web designers will handle all of the necessary details. Having a vibrant, user-friendly website will also work wonders for increasing your search engine rankings.
Public Reliable Information:
Each day, the public is bombarded with mass amounts of information. However, little of it may be trustworthy. By starting an irrefutable blog on your website, you can provide a public service while simultaneously increasing the integrity of your firm. Our team highly recommends doing this when creating a plan for attorney marketing on Long Island. Examples of topics that can go into these blogs include:
- Likely outcomes of cases your firm handles.
- The importance of working with knowledgeable attorneys.
- Updates to local or federal laws that will impact your target clientele.
- Descriptions of what your firm’s specialty entails.
The first thing many people do each day is to check their email. With most of the country confined to their homes, the time people spend going through their email has likely increased. That is why email marketing has become so important. Our team can compile a viable list of email addresses of past and potential future clients that you can send information to. Doing so will keep interested in your law firm up and keep clients engaged with your services.
Attorney Marketing On Long Island:
Trying to wade through the murky waters of the marketing landscape can be difficult to do on your own. Fortunately, our team of experts wants to assist your firm with this. To stay up to date on the latest trends of attorney marketing on Long Island, contact us today!