02 Nov Facebook Ads For Lawyers
In recent years, advertisers have been flocking to increase their marketing efforts on Facebook, one of the world’s largest social media platforms. However, you don’t have to be an ad giant to benefit from making a move like this. Here at The HCS Agency, we’re here to tell you about the benefits of using Facebook Ads for your lawyer digital marketing in Nassau County. For more information regarding this, please continue reading.
Why Facebook Ads Are Important For Lawyer Digital Marketing In Nassau County
Since its creation, Facebook has been used as a platform to help people interact with one another. The phenomenon quickly caught on and has stuck, as it is one of the world’s largest social media platforms today. Statistics show that as of the second quarter of 2020, more than 2.7 billion people use Facebook monthly. With so many people on this platform, failing to perform lawyer digital marketing in Nassau County on it will undoubtedly have you missing out on potential clients.
Retargeting Website Viewers
Sometimes when a person needs legal representation, they can end up finding your website once and never visiting again. If you’re unable to reach them after this, that one website view is meaningless. However, this can be changed by having the Facebook pixel installed on your website. This pixel tracks website viewers and will retarget them with a Facebook Ad shortly after leaving, allowing your law firm to remain fresh in their mind. The benefits of doing this include:
- It enables you to track your website views better.
- Increases conversion rates.
- It helps you know if any call-to-action on your website is lacking.
Facebook’s Lookalike Audience Tool
If you’ve decided to start a law firm, you’ve likely researched your target audience. When you’ve already been able to bring in a group of clients with your efforts in lawyer digital marketing in Nassau County, it’s not time to stop. You can use this group to your advantage. Facebook has a tool called “Lookalike Audiences” that you can use to reach more clients. By inputting information about your current clients into this tool, Facebook will target ads to those determined by the tool. The information can be inputted into the device to increase your advertising efficiency include:
- Gender.
- Age range.
- Profession.
- Additional demographic factors.
- Email addresses.
How To Go About Advertising On Facebook
Only deciding to advertise on Facebook is not enough to achieve success. Your ads must also be promoting the right thing. If people begin to become bombarded with ads just for your website, they may start to develop negative feelings towards you. To avoid this, we highly recommend promoting the content you’d created for your website (like blogs or SEO content pieces) instead. This way, when people end up in a situation similar to what they read about with your post, you’ll be at the top of their mind when they seek legal representation.
Contact Us For Lawyer Digital Marketing in Nassau County
When deciding to advertise on Facebook, you’ll likely benefit from having a team of experts in the field of lawyer digital marketing in Nassau County by your side to help you get the most out of this platform. By scheduling a consultation with our team at The HCS Agency today, you’ll be able to see precisely why you shouldn’t wait to get on Facebook. Contact us today, and get this beneficial process started!
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