What Factors Go Into My Keyword Search

05 Feb What Factors Go Into My Keyword Search

Lawyer SEO With The HCS Agency

With search engines becoming an increasingly larger part of people finding legal representation, lawyer SEO should always be on the top of your mind. Here at The HCS Agency, we are well versed in this category of search engine optimization and will help your firm master this process. One of the critical factors involved in this is performing keyword research. For those unaware of what goes into this, we are happy to help.

Keyword Relevance  

The first factor that should go into keyword research is determining their keyword relevance. If you want your lawyer SEO to succeed, you cannot choose keywords that offer no bearing to your practice. To avoid this, you must begin to think as your clients would. Our team will perform research on what they have been searching for, then implement these phrases throughout your marketing efforts.  

Knowing Your Competition 

Another aspect of keyword research that is essential to be aware of involves understanding your competition. Researching the keywords that are working for them will create a basis for what your lawyer SEO campaign should be based on. Successfully doing so can also help you poach patients away from their firms, which will prove extremely beneficial for you in the long run.

Other Factors That Must Be Considered 

Here at The HCS Agency, our main priority is to help our clients grow. If we believe that a lawyer SEO plan is the best way to go about this, we’ll have numerous options for you to consider. However, one of the most important factors will include doing proper keyword research. Examples of what to think about when performing this include, but are not limited to:

• Scalability of keyword grouping.
• Trending topics in the industry.
• Your location.
• Branded keywords.
• Keyword and SERP difficulty.

Contact Our Team

For law firms interested in increasing their lawyer SEO efforts, be sure to work with an expert team who can help. At The HCS Agency, we are well versed in what it takes to make an SEO campaign successful. To learn more about keyword research and its importance, be sure to contact us today to schedule your free marketing consultation.