How Should I Be Promoting My Law Firm in 2021?

15 Jul How Should I Be Promoting My Law Firm in 2021?

It can be a challenge to set your law firm apart from the competition online in the digital age. The digital marketing landscape is continuously changing, so your marketing strategy can determine your firm’s success. Our team at The HCS Agency specializes in law firm digital marketing NYC. We are on the cutting edge of the latest trends, so you can be sure that your firm is in good hands when working with our team. Continue reading to learn more about how you should be promoting your law firm. 

Promoting Your Law Firm

Most people look to the internet to search for service providers. Law firms are faced with the unique challenge of improving their visibility and promoting their brand online to stand out in the crowded legal market. Here are some ways you should be promoting your firm with law firm digital marketing in NYC:

Legal Directories

If your firm hasn’t already established a presence on legal directories online, this can be an ideal way to draw more clients and traffic to your firm. When people search for legal services, they most often turn to search engines. Legal directories are unique to law firm digital marketing NYC, so having an updated and active profile is crucial. Our team can help you manage your profile on many directories, including some of the following:

• Legal Zoom.
• Nolo.
• Lawyers.com.
• Avvo.
• Justia.

Social Media

Your firm should be on social media. People turn to social media to find new products, services and learn about previous client experiences. A carefully curated social media presence allows you to build your law firm’s brand and improve brand awareness. Social media is an additional channel to keep you connected to past, present, and future clients. 

Email Marketing 

Email marketing and newsletters may seem like an outdated strategy, but email marketing allows you to keep in touch with clients and stay fresh in their minds. Newsletters can distribute all of the unique and valuable content your firm is creating and can be a way to send potential clients information that pertains to their individual situations. 

Contact Us for Law Firm Digital Marketing NYC

Staying ahead of the curve in the digital marketing world is crucial to your firm’s success. Our team at The HCS Agency can craft an effective digital marketing strategy to promote your business and draw new clients. To discover more information about our law firm digital marketing NYC services or to schedule a consultation, contact us today!