What Is Search Intent?

01 Jan What Is Search Intent?

When running a law firm, you must understand the power of the internet. If you are not coming up on the first page of a potential client’s search results, that is a significant problem. The HCS Agency understands this, which is why our staff is committed to implementing the necessary marketing services needed for your success. Any attorneys looking for companies to perform SEO for law firms on Long Island should not hesitate to consult us today.

What Is Search Intent

One of the most important aspects of SEO for law firms on Long Island is understanding what search intent is. This term is used to describe the purpose of an online search. But what does this have to do with your practice? Understanding what the clients you’re looking to work with is searching for increases the likelihood of reaching them. Our SEO experts perform search intent research to help make informed decisions on implementing marketing strategies.

The Different Types Of Search Intent 

To reach the maximum amount of your target audience, law firms must first understand various search intent types. Doing so helps establish which type your clients would fall under, allowing us to craft the perfect SEO strategies for law firms on Long Island to fit your needs. Examples of the different types of search intent include:

• Informational intent.
• Navigational intent.
• Transactional intent.
• Commercial Investigation.

Informing Keywords And Content

Here At The HCS Agency, we cannot stress the importance of keywords and content creation for SEO for law firms on Long Island enough. However, utilizing keywords and creating content at random will do you no benefits. The best way to avoid this is to use search intent to inform the creative process. By thinking like potential clients, you’ll increase the visibility of your firm. Below are some examples of topics that may be recommended based on search intent:

• Do you need a lawyer for a divorce?
• Should you hire an attorney after a car accident?
• What to do after falling victim to medical malpractice.
• Are there advantages of hiring legal representation?  

Contact Us

The digital landscape is extremely fast-paced. If you aren’t on top of the current trends, you’ve already fallen behind the competition. That is why you should consider contacting our team at The HCS Agency right away. As experts in SEO for law firms on Long Island, we know what it takes for your firm to succeed. To learn more about search intent and how it affects marketing strategies, schedule a consultation today.