Organic vs Paid Social Media: How To Integrate Both Into Your Strategy

05 Jan Organic vs Paid Social Media: How To Integrate Both Into Your Strategy

Attorneys who are serious about taking their law firms to the next level cannot overlook the importance of utilizing social media to your advantage. If you’re new to this marketing area, our team at The HCS Agency will be there to help. As experts in digital marketing for law firms on Long Island, we’ll create the social marketing campaigns needed for your success. To learn about the differences between organic and paid social media and how they can both be integrated into your marketing strategy, feel free to contact us.

Organic Social Media

Organic social media consists of content that can be posted for free. When you allow us to create social media accounts on various platforms, our first goal will be to increase your following. Your followers are the ones who will be seeing the content you post for free. The more followers you have, the more likely it is that a potential client will view the content. One of the significant advantages of organic social media is that content that was posted for free can be shared by your followers, increasing your reach and visibility. To make the most out of organic posts, we recommend focusing on the following:

• Minimize promotions and sales talk.
• Maximize the personality of your firm in these posts.
• Reinforce and enhance your brand image.

Paid Social Media

Those interested in reaching an audience that spans past their followers should invest in paid social media. This type of practice plays a crucial role in digital marketing for law firms on Long Island. When you decide to go down this route, our team will work with you to go over the type of people you’d like to target with your campaign. Once we have this, we will use paid social media to hit the target audience with your desired content. Reaching the right audience with the right message is one of the most effective ways to boost clientele, which is why you should keep the below in mind when utilizing this strategy:

• Make sure to choose a target audience that will be interested in your services.
• Create ad campaigns that have a clear call to action in the content.
• Keep ads short so you don’t overwhelm potential clients.
• Carefully test the paid content to see what works and what doesn’t.

Using Them In Tandem

One of our clients’ main questions is whether they should be using organic or paid social media. The answer is that it depends on the platform. For example, if you have many followers on specific platforms, we’d recommend sticking to organic posts. However, if you lack followers on another, this is where we’d recommend running paid posts. When it comes to digital marketing for law firms on Long Island, efficiency is critical. By working with our team, you’ll know when to run organic posts and when to use paid ones.

Contact Us 

Don’t miss out on reaching clients just because you’re new to social media. Here at The HCS Agency, we’ll teach you the benefits of using this platform, as well as the most cost-effective ways to do so. For more information on digital marketing for law firms on Long Island, contact us today.